This is the beginnings of a brand system and a poster series for a non-existent architecture symposium in New York.

The mood board shows historical and current trends in architectural form, works by Robert Irwin, James Turrell, and Richard Serra showing their means for defining space, and an example of how architects use simple type for their own brands.

All the images used in the posters (except the mountains) are my own, shot at various locations around the world from Coney Island to Cambodia.