An oversized promotional piece using French binding and premium paper to detail The New Yorker's heritage of idiosyncratic details for luxury advertisers.

An oversized promotional piece for the first-ever Art & Architecture issue of The New Yorker.

A premium promoting the issue takes a cue from the Eames' House of Cards game using images from the magazine.

An oversized promotional piece detailing the differences between Conde Nast Traveler and others in the category.

A promotional system for a small architecture firm with disciplines ranging from exhibit design to residential architecture. Includes an overview of the firm, specialization one-sheets, and postcards of completed projects.

A system of sell sheets for The New Yorker's special issues with editorial examples and market research.

This system of promotional books for The New Yorker was created to highlight a specific editorial or demographic aspect of the magazine.

The Obsession book collected real examples of avid love for the magazine—from wallpapering rooms with covers to posting selfies with the tag "reading The New Yorker."

Entertainment and Travel books included similar details of editorial coverage and audience behavior.

This promotional piece highlights the pop culture editorial in The New Yorker with quick quotes and imagery from the magazine's celebrity profiles.

I developed and edited this new monthly newsletter for the Chicago Architecture Foundation. Content included original feature articles, profiles, updates on foundation activities, and an event calendar.

With the message "Warmest Wishes," this holiday card from Conde Nast Traveler listed the average December temperatures of the world's best beach destinations and—for those who couldn't get away to warmer climes—a packet of self tanner.

This proposal to design the new Jazz Museum was packaged in the form of jazz recording and included 3D fly-throughs of the firm's projects.

W Hotels told The New Yorker that its audience did not match theirs. Meanwhile, while sitting in the lobby of a W Hotel, I noticed that the shelves were filled with books by New Yorker writers and artists. We called this to their attention with a "dossier" complete with spy photos and the books in evidence bags. 

We got the meeting...and eventually the business.

One from deep in the archives.

As the Razor scooter trend took off among adults, The New Yorker was promoting its surge of younger readers to advertisers. This promotional VIP mailing connected the Razor phenom to the magazine's changing demographic.