THE CLIENT

Audi

THE CHALLENGE

Audi wanted a close editorial alignment with content in The New Yorker's Art & Architecture issue. However, the editors do not release specifics about content prior to an issue's publication. 

THE SOLUTION

I commissioned this mini-edition of I.D. magazine—the leading design authority of the time—featuring original content created specifically to align with the Audi message. The high-impact 16-page booklet was inserted in the issue.