THE CLIENT

BMW

THE CHALLENGE

BMW wanted a unique and singular presence in the signature Visionaries issue of Conde Nast Traveler.

THE SOLUTION

The centerpiece of the issue was an editorial photo portfolio of trailblazers. We bookended the feature with BMW messaging: A gatefold at the front with an original image featuring BMW's own trailblazing project—a traveling urban design lab—in the back.

The second image here is an example of the editorial portfolio.

The final image is the custom content I created for BMW.