THE CLIENT

Land Rover

THE CHALLENGE

Promote the Land Rover LR4 with an authentic voice and captivate Conde Nast Traveler readers with a true story of adventure.

THE SOLUTION

This multi-channel program tracked an expedition team across Inner Mongolia for an 8-page custom insert and video. I partnered with the venerable Explorers Club and led a 10-day video shoot in China (see also VIDEO).