THE CLIENT

Target

THE CHALLENGE

Reach The New Yorker's thought leader audience in way that would not only align with the magazine's unique DNA but would create widespread buzz.

THE SOLUTION

As part of the team that sold the historic "issue buyout" program to Target, I developed promotional pieces for the sales effort and elements of program's deliverables—including a special delivery of the issue in a bespoke envelope to hand-selected influencers.